Pruvve
A gadget marketplace designed around trust and discovery.
What it is
Pruvve is a marketplace for gadgets and consumer electronics. This is a designed concept — the full product design, from onboarding through checkout, built to validate the idea and show the thinking. It hasn't shipped yet.
The challenge
Gadget marketplaces have a trust problem. Buyers spend real money on items they can't inspect — and most platforms make it worse with cluttered UI and checkout that feels like an obstacle course. The challenge: a marketplace that feels credible at every step.
Goals
- 01Build trust through design — not just copy or features.
- 02Make discovery fast and confident.
- 03Reduce decision friction with a compare tool that actually helps.
- 04Design a checkout that removes every non-essential step.
Walkthrough
Onboarding
A frictionless first impression. Onboarding sets expectations clearly — what the platform is and who it's for — without asking too much upfront.
Category
Browsing by category needed to feel curated, not like a database dump. Clear hierarchy, generous whitespace, and strong imagery carry the work.
Discovery
Finding it. Search and filter built for a user who knows roughly what they want but needs help narrowing down.
Product page
The product page is where trust is built or lost. Every element earns its place — specs, images, social proof, and a clear action.
Compare
Compare lets buyers hold two products side by side without losing context. Designed to reduce doubt, not add friction.
Checkout
Checkout stripped to its essence. One screen, clear progress, no distractions.
Closing
Post-purchase. A moment most apps waste — used here to reinforce confidence and set up the next action.
Lessons
On a gadget marketplace, buyers spend real money on items they can't touch. Image quality, seller badges, review placement — each either builds or erodes trust. The product page and compare flow were built entirely around this.
Pruvve isn't live. But the design does what a good design should do before it ships: it proves the idea is worth building. The screens show the thinking — and the thinking holds.
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